In the UK alone there are 5.4 million private sector businesses, a figure up
by 146,000 since 2014 (according to Parliament*). So when it comes to new start-ups, or even established business trying to find their way in this ever-expanding sea of noise and competitive, crowded marketplaces, it pays to have a solid digital marketing strategy and sustainable digital brand.
We can already see for ourselves how the digital landscape has completely transformed and revolutionised the way we buy and sell products and services across the globe, leading many businesses to discover that having an online presence in the form of a website or active social media accounts is no longer enough to generate leads or sales.
So what is? Developing a sustainable digital brand presence and digitised look and feel of your business is arguably the biggest and most efficient way of competing with your fellow business owner in today’s heavily digital reliant marketplace.