80% of your online audience will watch a video, while only 20% will actually read text in its entirety.
Because of this, many businesses have found it valuable to use animated explainer videos to capture their values and the attention of their customers.
If we consider that 90% of information transmitted to the brain is visual, and Click to Tweet: visuals are processed 60,000 times faster in the brain than text (HubSpot), it is clear to see why explainer videos are so effective.
Aside from the visual impact the videos have, perhaps another key reason that they have boomed in popularity over the last couple of years is due to their affordability and proven effectiveness in growing a business.
Below are just a few of the reasons why businesses are increasingly incorporating explainer videos into their marketing strategy:
— Improve Google ranking & Increase web traffic
— Boost sales
— Grab audience attention
— Bring a pitch to life