When the Fair Trade Association of Australia and New Zealand found me on facebook in 2012 their logo looked like this.
Mr Bob Roberts Chair and Director at the time had spotted on facebook I was about to embark on a fair trade journey. He saw the design work I had been doing for Shared Earth and Premcrest asked me if during my journey I’d help design and source ethical products for his company Fair Go Trading.
As I travelled and worked with fair trade producer groups in Nepal, India and the Philippines over the course of the next 21 months Bob and I built up a great working relationship.
Part way through the journey it became time to start planning for fair trade fortnight campaigns. The association didn’t feel that the current look and logo was quite doing them justice and so I was commissioned to work on a re-vamp of the brand and all the campaign graphics. See Project
In the end the project became much more than just a logo re-vamp and it was a great honour to be the lead designer on the very first fair trade futures campaign in Australia and New Zealand. The campaign was able to bring fair traders from across the globe together via a virtual conference.
“Helen has capably translated our briefings to produce materials and elements for our campaigns. Producing design layouts for bulletins, fact sheets, flyers and specific graphic elements for our marketing materials – all to fit within our brand requirements.” Bob Roberts, Chairman
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