Ahead of the seminar, we need YOU to share your thoughts! Take our two-minute survey and select the top 5 words you associate with Geordie Values. Entrants will receive an exclusive invitation to our secret Pinterest board. All answers will be collated. Then at Helen’s seminar, participants will collaborate on creating an innovative concept that will be submitted to the Great Exhibition of the North organisers for consideration.
It’s inherent to One Line, as an agency born and bred in the North East, to support the growth of Newcastle’s entrepreneurial community. Using digital with a good dose of creative flair, our activity at Newcastle Start Up Week aims to discover a shared narrative about what it truly means to have Geordie Values. What we’ll create out of this common vision could act as a starting point for a beautiful, proud and people-powered brand identity for The Great Exhibition of the North — so watch this space!
If you would like to unlock your secret Pinterest board focusing on all things Geordie, simply click here to complete our two-minute survey.
Join us and work on the project at the 3-6pm 16th May 2017 ‘Getting Started’ session at Newcastle Business School@Northumbria University School of Design, City East Campus.
Before you enter this session ask yourself what is a brand? Why is it so important? As Strategy New Media explain “branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience.” Once heard and never forgotten, your brand is also what people say about you when you have left a room.
With this in mind, we have provided some pointers on why branding is so important to a start-up business…
A good brand creates trust: People will lean towards brands that have a professional appearance that provides great customer service. Simon Coward and Michael Carling, owners of Milkshake shop ‘Iglouu’ in Jesmond describe their brand vision as “a cool space where people would want to hang out. Music is always on!” How welcoming is that?
A good brand increases the value of a company: Period-proof underwear brand THINX launched a variety of beautifully shot adverts for their first campaign. They showed tasteful images of egg yolks spilling to convey their message of safe underwear without the need of a sanitary towel. These adverts were later banned however the controversy of it all was documented through social media and dramatically boosted sales. That’s memorable branding for you!
A good brand inspires employees: “Employees need more than just work, they need something to work toward.” – Julia Williams of Williams Graphic Design Limited. Having your employees just as enthusiastic as you about your brand will build a loyal following.
The ‘toon’, or as visitors would like to call it ‘Newcastle upon Tyne’ is an increasingly creative city, boasting many a bridge and plenty of history. A budding community of start-ups, a haven for tech masters and an inspirational hot spot for the up and coming, the North really is the place to be right now.
As Newcastle constantly changes and evolves, it’s important to understand just how far we have come in the last few years. With the likes of vinyl record shops, illustrators and Danish home interior brands opening up for business, our city continues to grow and become a thriving hub. Where the city is small enough to rub shoulders with likeminded companies, Newcastle allows you to make great connections enabling you to learn, become inspired and make great relationships.
What’s more, despite our current uncertainty with the economy, we are more empathetic than ever towards local business, we lend a hand and help each other out, realising that this sort of relationship is more powerful than one with any faceless, homogenous brand. The Guardian stated that “the city has shown a more independent streak of late, proving that despite government cuts it can stand on its own two feet.” * And with that, we brush off any turmoil on our shoulders and continue to create, innovate, and be the one of the best creative districts in the North.