Welcome to the fourth in our series of interviews celebrating working Mums! In celebration of International Women’s Day, we talk to acclaimed knitwear designer Jo Storie. Jo reflects on her romantic view of being a business owner Mum with a smile as she continues to work hard and leave a legacy for her son.
1. Tell us your story of discovering motherhood whilst running/setting up a business.
At the age of 34, I decided to start my own business and start my family. I was living and working in New York and had no intention of raising my family in the states. So not only did I leave my corporate job, I moved countries and set up a new home, starting a new business too didn’t phase me (at the time!! ), in for a penny … I thought… ?!
2. Did having children/planning to have children change your career aspirations and goals?
Yes, enormously, I couldn’t see how I could have a child and continue at the pace I knew was required of me in the fashion industry. The next stage of my career was VP of Design or Head of Design, requiring late nights and a lot of travel.
3. During pregnancy how did you envisage raising children whilst running your business would be & how similar or different has it turned out to be?
I had a very romantic view of how it would be. I set up a studio and place of work at home and it was all designed to help me work and be a hands-on mum at the same time. It didn’t work out at all the way I envisioned. Jonah rarely slept and was a baby that needed constant stimulation. It was endlessly distracting.