The Buzz Behind Buzzwords…
Yes, we’ve all cringed at an Apprentice candidate talking about ‘low hanging fruit’, but do buzzwords have a place in your 2017 marketing plans? If we look a little deeper there can be a little bit of legitimate buzz behind some buzzwords and that explains why they can spread so very quickly. There’s buzzwords for all sectors, and even buzzwords for buzzwords – mediaspeak, jargon, fuzzwords anyone? So, which should you be paying attention to?
Here are a few buzzwords we love at One Line – we’re predicting big things for these concepts over the next 12 months: