Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017? What is it that persuades you to become involved with a charity? For most people, it’s not the thought of a charity representative approaching them on the street. Not only might you not want to talk to them (for...
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Why NOT re-branding your charity could cost you more than a re-brand.
What do you do when you’re not getting the kind of awareness for your cause you know it deserves? Get out on the streets campaigning? Take part in events? Run a campaign? Yes, all of the above. But what does the message you’re taking out there look like? What first impression is it creating? If...
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How to market your brand ethically?
How to market your brand ethically? When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount...
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How my rebrand enhanced my blog content marketing with Sunshine + Glow
Inma Andres at Sunshine + Glow is one of our new clients benefiting from all we've learned on the Be Digital content marketing training course. Putting branding and marketing together we were able to produce this stunning new brand for her and advise on how best to implement it to have a strong visual and...
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Brandspirations: Great examples of ethical content & brand marketing.
At One Line Studio, we love to be inspired by ethical content and brand marketing, and we’re always looking for great examples of this to share with you. Here’s some of our favourites… 1. Random House Well-known for Penguin books, publishing company Random House has established an likeable and homey brand persona online through highly...
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How to take the stress out of content marketing — with guest Pascal Fintoni
Content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant and consistent content to your customers to encourage profitable consumer action and engage potential customers. Doesn’t sound that difficult, does it? In 2015, my business One Line had begun to pick up momentum through recommendations but in the back of...
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7 Steps to Building a Sustainable Digital Brand
In the UK alone there are 5.4 million private sector businesses, a figure up by 146,000 since 2014 (according to Parliament*). So when it comes to new start-ups, or even established business trying to find their way in this ever-expanding sea of noise and competitive, crowded marketplaces, it pays to have a solid digital marketing...
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Introducing Summer 2016’s #Brandspirations —News You Can Use
It's been a real pleasure sharing stories of ethically packaged design projects and inspiration over the last few months here on the One Line blog and I hope you've found it useful – but we’re moving on and launching a brand new blog series focusing on branding. Over the next few months we're going to...
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Brandspirations — charity logo
Brand inspirations from Helen at One Line Studio This month we've been working on a new logo design for National Voices in London. National Voices is a charity working with organisations in the health sector to improve policy and act as the voice for person-centred care. Part of our initial consultation with National Voices...
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Brand workshop for your social enterprise
Earlier this year I was asked by Social Enterprise Acumen if One Line would like to run a brand workshop for their members. It was a lovely surprise to be given the chance to support this fantastic enterprise and it's members. Social Enterprise Acumen CIC is an approved Provider of Big Potential and Big Potential Advanced. Working...
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