Content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant and consistent content to your customers to encourage profitable consumer action and engage potential customers.
Doesn’t sound that difficult, does it?
In 2015, my business One Line had begun to pick up momentum through recommendations but in the back of my mind I knew if the business was to become sustainable I would have to make my website and digital marketing work harder for me to encourage more work to come my way in the future via online searches and web browsing. The problem was the more time I spent on social media and blogging the more stressed and overwhelmed I felt. Even worse, my hard-earned efforts didn’t seem to be providing any kind of return on the investment of my time.
So I took a step back and dedicated 6 months of my time to participate in a digital marketing training course run by Be Digital, Northumberland. I was cynical to begin with. Could it really be possible to secure clients through Twitter and Facebook? Wasn’t social media just for sharing funny cat videos?
What I actually learned about content marketing and have gone on to implement as part of my 2016 weekly routine for One Line has been invaluable to my business growth and I am going to share this with you in this blog post.