I often find that the response from the first set of visuals I provide a client helps to get right to the nitty gritty of what it is they’re really looking for.
I’m looking at options to implement a more efficient way of providing these first visuals than I did with this client as in the previous post.
Quick doodle sketches seems the most obvious solution. They’re a bit faster to create albeit the scanning in and sending is a bit fiddly from my ‘remote’ office. However past experience is that some clients can’t really visualize without a more computer generated comp.. everyone is different – or perhaps my doodle sketches aren’t as clear to communicate as I might think they are :-)). Next project I’m going to try this tact again.
The rapport with latest client Ching a Lings is great and they’re very appreciative of the creative process so it’s a pleasure to have reworked up draft 2 based on their latest feedback. I have my fave.. what’s yours?…
After a few little tweaks the final draft has been decided on my both the stencil artist and the client. Here at the studio I’m very pleased with the final results and looking forward to next month when we’ll be working on 2 new wines together…….