A design brief should always be in writing and clearly outline the aims, expectations and details of your design project.
Your brief is a vital part of the design process.
In the first instance it is a way of saving you time and money by working out all the considerations and factors of the job in hand.
If you get those right from the outset the brief then acts as a guide for your designer – meaning they give you the most accurate and competitive quote because they know exactly what’s expected. Plus you both have a written understanding which helps to develop trust in your partnership for the project.
Secondly and yes we know we can get a bit ‘designer-talk’ on you, a good design brief will have an understanding of how designers interpret things – make no bones about it we designers know we’re a curious breed – but that’s why you hired us because we see the world creatively and can transform your aims into visuals that make it happen.
So with that in mind here are some key points you should always include in your briefing:
1. Company Profile
Tell us a bit about yourself and your company, what do you do, why do you do it. Creating a design for your product or service is much more about telling a story about the company in order to engage your customer than it is the cold-call sell.
2. Your Aims/Expectations
What exactly are you wanting this fabulous piece of design work to achieve. Seriously however far fetched it may be, if you let us know – designers can make it happen. Design is the art of function and purpose and in terms of graphic design containing that function and purpose within a visual such as a logo, colour scheme or layout.
3. Your Audience
Who is this for? Are they existing or new customers. What’s worked and not worked for your audience in the past.
4. The Details
This may sound obvious but you’d be surprised how many times it doesn’t figure in a brief. What size/dimension? Is it for print or web? How many? The deadline? Do you want us to write the copy or will you provide it?
No designer is expecting you to understand the technical aspects of their job but including these basic details will really save a lot of to-and-fro in the initial stages and ensure you get the most design time for your budget.
We’re visual folk and what you want is a visual response. So giving your designer some examples of styles you’ve seen and liked is a sure fire way to speeding the whole process up and again ensuring that you get accurate responses to your brief.
If you like this article please comment / share and apply next time you’re hiring a designer.