The Rise Of ‘Ethical’
From fashion brands recycling used materials to furniture companies using old plastics bottles from shorelines, businesses are becoming increasingly more ethical. At One Line, we’ve always been passionate about ethical businesses, but today, we delve a little deeper to find out what’s driving this (very welcome) trend.
We Expect More
With an increase in awareness for our environment, people are more concerned than ever for our world, and though this fuels individual spending shifts, the changes really do add up. The value of all ethical spending in the UK grew to £38billion in 2015, making the ethical goods and services sector worth almost double the tobacco market. Today, being a brand that’s ‘doing more’ than just selling a product or service, and being able to proudly make the world better, really works.
The original example of this has to be The Body Shop, founded in 1976 by Dame Anita Roddick. By 1991, their “Trade Not Aid” initiative with the objective of “creating trade to help people in the developing world utilise their resources to meet their own needs” had supported a wide range of community initiatives, including opening a paper factory in Nepal, employing 37 local people, and opening a soap factory in an underprivileged borough of Glasgow, employing 100 local residents.