How to market your brand ethically?
When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion.
Running a business I don’t have a huge amount of spare time on my hands but when I do, the area of ethics in branding and marketing is one of my key interests. For the purposes of this article and to share some tips on how to be ethical when marketing your brand I have used the the fantastic Ethics a Graphic Designers field guide, the arguments presented at Newcastle Business School’s first debate on ‘Should marketing be concerned with ethics?’, for which I was a panel member and a number of cited texts across the web.