100 Years of Progress and Counting 2018 marks 100 years since women in the UK successfully gained the vote, a significant turning point in the history of equal rights. Since 1918, we’ve seen so much more progress, spearheaded by truly inspirational, creative women whose actions have shaped the quality of life and opportunities we are...
Read More
Want to know how to make branding and design work hard for your business or be inspired by stories of ethical business pioneers? Read on…
Networking – Rocket Fuel For Businesses Making A Difference
Networking – Rocket Fuel For Businesses Making A Difference Keen for your business to change the world, or even a little bit of it? It happens one conversation at a time… According to Hubspot, 77% say of people say they prefer in-person conferences due to the ability to read body language and facial expressions. While...
Read More
The Rise Of ‘Ethical’ – business making a difference.
The Rise Of ‘Ethical’ From fashion brands recycling used materials to furniture companies using old plastics bottles from shorelines, businesses are becoming increasingly more ethical. At One Line, we’ve always been passionate about ethical businesses, but today, we delve a little deeper to find out what’s driving this (very welcome) trend. We Expect More With an increase in...
Read More
How To Find and Support Great Ethical Brands
How To Find and Support Great Ethical Brands: As the saying goes, “every pound you spend is a vote for what you believe in”. The latest ethicalconsumer.org statistics reveal 53% of the UK population is choosing to avoid buying products and/or services over concerns about ethical reputation; demonstrating a clear shift in consumer behaviour as shoppers make a conscious effort to support...
Read More
Howay Man, Tell Your Brand Story! Show Us Your Geordie Values!
With Newcastle Start Up week just around the corner, we’re proud to announce our very own Helen will be running a short workshop talking about Geordie Values, giving an insight into how start-ups can benefit from a well-crafted brand story, strategy and identity. She will explain how you can get involved with the branding process...
Read More
Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017?
Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017? What is it that persuades you to become involved with a charity? For most people, it’s not the thought of a charity representative approaching them on the street. Not only might you not want to talk to them (for...
Read More
Did you know we do animated explainer videos?
80% of your online audience will watch a video, while only 20% will actually read text in its entirety. Because of this, many businesses have found it valuable to use animated explainer videos to capture their values and the attention of their customers. If we consider that 90% of information transmitted to the brain is...
Read More
The Buzz Behind Buzzwords…
The Buzz Behind Buzzwords… Yes, we’ve all cringed at an Apprentice candidate talking about ‘low hanging fruit’, but do buzzwords have a place in your 2017 marketing plans? If we look a little deeper there can be a little bit of legitimate buzz behind some buzzwords and that explains why they can spread so...
Read More
Why NOT re-branding your charity could cost you more than a re-brand.
What do you do when you’re not getting the kind of awareness for your cause you know it deserves? Get out on the streets campaigning? Take part in events? Run a campaign? Yes, all of the above. But what does the message you’re taking out there look like? What first impression is it creating? If...
Read More
How to market your brand ethically?
How to market your brand ethically? When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount...
Read More
