Milestones in life call for celebration and reflection. To continue on from our recognition of the anniversary of female suffrage, our latest blog looks to appreciate women in their social, economic and political pursuits thus far in 2018. International Women’s Day was marked on 8th March, as a celebration of both female identity and community....
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by stories from our clients.
Explore design tool insights and downloadable resources for your creative communications.
100 Years of Progress and Counting — Inspirational Creative Women
100 Years of Progress and Counting 2018 marks 100 years since women in the UK successfully gained the vote, a significant turning point in the history of equal rights. Since 1918, we’ve seen so much more progress, spearheaded by truly inspirational, creative women whose actions have shaped the quality of life and opportunities we are...
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Networking – Rocket Fuel For Businesses Making A Difference
Networking – Rocket Fuel For Businesses Making A Difference Keen for your business to change the world, or even a little bit of it? It happens one conversation at a time… According to Hubspot, 77% say of people say they prefer in-person conferences due to the ability to read body language and facial expressions. While...
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The Rise Of ‘Ethical’ – business making a difference.
The Rise Of ‘Ethical’ From fashion brands recycling used materials to furniture companies using old plastics bottles from shorelines, businesses are becoming increasingly more ethical. At One Line, we’ve always been passionate about ethical businesses, but today, we delve a little deeper to find out what’s driving this (very welcome) trend. We Expect More With an increase in...
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How To Find and Support Great Ethical Brands
How To Find and Support Great Ethical Brands: As the saying goes, “every pound you spend is a vote for what you believe in”. The latest ethicalconsumer.org statistics reveal 53% of the UK population is choosing to avoid buying products and/or services over concerns about ethical reputation; demonstrating a clear shift in consumer behaviour as shoppers make a conscious effort to support...
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Howay Man, Tell Your Brand Story! Show Us Your Geordie Values!
With Newcastle Start Up week just around the corner, we’re proud to announce our very own Helen will be running a short workshop talking about Geordie Values, giving an insight into how start-ups can benefit from a well-crafted brand story, strategy and identity. She will explain how you can get involved with the branding process...
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Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017?
Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017? What is it that persuades you to become involved with a charity? For most people, it’s not the thought of a charity representative approaching them on the street. Not only might you not want to talk to them (for...
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Did you know we do animated explainer videos?
80% of your online audience will watch a video, while only 20% will actually read text in its entirety. Because of this, many businesses have found it valuable to use animated explainer videos to capture their values and the attention of their customers. If we consider that 90% of information transmitted to the brain is...
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The Buzz Behind Buzzwords…
The Buzz Behind Buzzwords… Yes, we’ve all cringed at an Apprentice candidate talking about ‘low hanging fruit’, but do buzzwords have a place in your 2017 marketing plans? If we look a little deeper there can be a little bit of legitimate buzz behind some buzzwords and that explains why they can spread so...
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Why NOT re-branding your charity could cost you more than a re-brand.
What do you do when you’re not getting the kind of awareness for your cause you know it deserves? Get out on the streets campaigning? Take part in events? Run a campaign? Yes, all of the above. But what does the message you’re taking out there look like? What first impression is it creating? If...
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