How to market your brand ethically? When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount...
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Want to know how to make branding and design work hard for your business or be inspired by stories of ethical business pioneers? Read on…
How my rebrand enhanced my blog content marketing with Sunshine + Glow
Inma Andres at Sunshine + Glow is one of our new clients benefiting from all we've learned on the Be Digital content marketing training course. Putting branding and marketing together we were able to produce this stunning new brand for her and advise on how best to implement it to have a strong visual and...
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Brandspirations: Great examples of ethical content & brand marketing.
At One Line Studio, we love to be inspired by ethical content and brand marketing, and we’re always looking for great examples of this to share with you. Here’s some of our favourites… 1. Random House Well-known for Penguin books, publishing company Random House has established an likeable and homey brand persona online through highly...
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How to take the stress out of content marketing — with guest Pascal Fintoni
Content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant and consistent content to your customers to encourage profitable consumer action and engage potential customers. Doesn’t sound that difficult, does it? In 2015, my business One Line had begun to pick up momentum through recommendations but in the back of...
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Discover the 5 Secret Ingredients of Content Marketing with experts Bumble & Bloom Media
The next post in our new series joining the dots between brand and marketing is an exclusive guest post from Digital Marketing Planner and Brand Communications expert Chloe Hall who currently heads up Digital Marketing Consultancy Bumble & Bloom Media. It’s a perfect opportunity for you to yield free expert advice in five minutes… Enjoy!...
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Steps to making brand marketing work for you.
Be Multi-awesome to make your brand marketing communications work hard for you. I get a bit concerned when I hear the terms multi-anything banded about industries. My husband (that's a new thing and the first time I've said that in print by the way!), currently faces big changes in his career, as the multi-national corporate...
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7 Steps to Building a Sustainable Digital Brand
In the UK alone there are 5.4 million private sector businesses, a figure up by 146,000 since 2014 (according to Parliament*). So when it comes to new start-ups, or even established business trying to find their way in this ever-expanding sea of noise and competitive, crowded marketplaces, it pays to have a solid digital marketing...
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Introducing Summer 2016’s #Brandspirations —News You Can Use
It's been a real pleasure sharing stories of ethically packaged design projects and inspiration over the last few months here on the One Line blog and I hope you've found it useful – but we’re moving on and launching a brand new blog series focusing on branding. Over the next few months we're going to...
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6 Months To Learn The Mystery Behind Being Digital
I'm one of those kids who grew up in the 80s surrounded by the Amstrad and Pong, the first ever Apple Mac was launched the year I was born. So perhaps it's no surprise I ended up on a digital career path as a graphic designer. One who fondly calls her MacBook Pro her baby...
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