How To Find and Support Great Ethical Brands: As the saying goes, “every pound you spend is a vote for what you believe in”. The latest ethicalconsumer.org statistics reveal 53% of the UK population is choosing to avoid buying products and/or services over concerns about ethical reputation; demonstrating a clear shift in consumer behaviour as shoppers make a conscious effort to support...
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Want to know how to make branding and design work hard for your business or be inspired by stories of ethical business pioneers? Read on…
Howay Man, Tell Your Brand Story! Show Us Your Geordie Values!
With Newcastle Start Up week just around the corner, we’re proud to announce our very own Helen will be running a short workshop talking about Geordie Values, giving an insight into how start-ups can benefit from a well-crafted brand story, strategy and identity. She will explain how you can get involved with the branding process...
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Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017?
Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017? What is it that persuades you to become involved with a charity? For most people, it’s not the thought of a charity representative approaching them on the street. Not only might you not want to talk to them (for...
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Did you know we do animated explainer videos?
80% of your online audience will watch a video, while only 20% will actually read text in its entirety. Because of this, many businesses have found it valuable to use animated explainer videos to capture their values and the attention of their customers. If we consider that 90% of information transmitted to the brain is...
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The Buzz Behind Buzzwords…
The Buzz Behind Buzzwords… Yes, we’ve all cringed at an Apprentice candidate talking about ‘low hanging fruit’, but do buzzwords have a place in your 2017 marketing plans? If we look a little deeper there can be a little bit of legitimate buzz behind some buzzwords and that explains why they can spread so...
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Why NOT re-branding your charity could cost you more than a re-brand.
What do you do when you’re not getting the kind of awareness for your cause you know it deserves? Get out on the streets campaigning? Take part in events? Run a campaign? Yes, all of the above. But what does the message you’re taking out there look like? What first impression is it creating? If...
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How to market your brand ethically?
How to market your brand ethically? When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount...
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How my rebrand enhanced my blog content marketing with Sunshine + Glow
Inma Andres at Sunshine + Glow is one of our new clients benefiting from all we've learned on the Be Digital content marketing training course. Putting branding and marketing together we were able to produce this stunning new brand for her and advise on how best to implement it to have a strong visual and...
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Brandspirations: Great examples of ethical content & brand marketing.
At One Line Studio, we love to be inspired by ethical content and brand marketing, and we’re always looking for great examples of this to share with you. Here’s some of our favourites… 1. Random House Well-known for Penguin books, publishing company Random House has established an likeable and homey brand persona online through highly...
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How to take the stress out of content marketing — with guest Pascal Fintoni
Content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant and consistent content to your customers to encourage profitable consumer action and engage potential customers. Doesn’t sound that difficult, does it? In 2015, my business One Line had begun to pick up momentum through recommendations but in the back of...
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