In the week that we’ve been discussing how to improve the value of your brand through ethical packaging it was great to see this article from Design Week on the future of a sustainable (and therefore somewhat inherently ethical) packaging industry.
Source, © Design Week 2016
Design week’s article includes some weird and wonderful examples of sustainable packaging focusing on multi-use or second use packaging. I’m not quite convinced that the seaweed cup is going to be as tasty as it is innovative. This was however one of our suggestions in the previous article. That in order to provide sustainable packaging we should and could be thinking more about the package as a useful and functional product in itself, something we can re-use for another purpose.
So we decided to put it out to you guys on social media and find out how you have innovated when it comes to re-using packaging. From solving the issue of what to do with dog poo to making sure you don’t run out of wine here’s what we discovered you’re doing to make your packaging that bit more sustainable…
1. Top of the list is this comment from Alison on facebook.
2. A number of people commented that they use paper grocery bags for dog poop which felt like a little bit too much information but no fines for our readers is the main thing!
3. Containers such as those that your coffee comes in were often re-used to store old nails and all those bits and bobs that other wise end up in a kitchen drawer. Very tidy and organised and if someone would like to come and clear out my kitchen draw and put all that rubbish in pretty coffee jars that would be most appreciated.
4. My very crafty Mum posted this great picture of how she re-used paper packing to create this years Christmas display at her local church ‘Geese-a-laying’. She is clearly the gene behind my design skills, thanks Mum! And actually there has to be something we can design that re-uses all that gift wrap that goes to waste at Christmas. It makes me sick when I see wheelie bins piled high of one use gift wrap. The amount of energy and resources that have gone into that just for a split second of use is appalling.
And finally we had this great comment from Cordi
…which may well have been the inspiration behind the Ogilvy & Mather HK – Blockbuster Pizza Box