The very first Pantone colour of the year was in 2000. Since then every 12 months a secret team of colour experts meet twice a year to discuss their secret colour research. This research is gathered all around the world by looking at and reviewing key trends and culminates in the announcement of the year for us quirky designer types – forget The Oscars this the THE thing we get excited about!
As a graphic design company One Line Studio often takes inspiration from Pantone’s colour of the year and implements it into options for client concepts.
For example in 2011 I remember a spate of gorgeous trend boards for product development with some of the fair trade producers I was working with that featured spring and summer like Honeysuckle as the key colour in floral patterns. Certainly with 2013’s Emerald their was an abundance of emerald frocks, shoes and accessories on every high street.
Out of all the colours since 2000 probably the two that had a noticeable impact for One Line Studio were 2010’s Turquoise and 2013’s Emerald. Interestingly these are similar tones and were the only times I ever had requests from clients to specifically include ‘this year’s colour’ in their branding or packaging design. There is something to be said for blue based tones. Statistics show that ‘blues’ are most peoples favourite colour as they are thought not only have a calming effect but also to make people think of loyalty and reliability. This can be a great tool when branding a product or service and purely from a technical aspect blue has a lot of versatility.
This year’s popularity has yet to be seen. However, I wonder if one of my clients Jackie Wilson at JWordskill has psychic powers as she requested a sort of maroon colour for her logo which is not far from 2015’s Marsala Swatch shown below.
It’s important of course to remember that this is just one colour from a wide forecast and doesn’t mean you have to go changing your entire wardrobe or home decor to what this years is a little bit err ‘brown’!
And for all of you who were wondering why it matters – well fashionista darlings….