Product meets brand values for Tarsha Burn a new start up in Australia.
Tarsha’s question: “I know exactly what I want the logo to communicate – my cotton product range and my east meets west ethos, but I don’t know how to actually make this into a visual icon.”
Your thoughts: “Helen has a beautiful artistry about her design process and honed right in on my detailed brief without any complications. I gave her a list of themes I wanted in my logo that she worked wonders with. I believe her more humanitarian industry experience lent itself to a well executed project.” Tarsha Burn, Marketing Expert & Business Owner, Organic Bed Threads
What we did: Tarsha was a designers dream to work with. Coming from a marketing background she knew her customer profiles, what made her product different as well as her key messages and vision for the company. She knew exactly what the logo needed to say and that a designer could turn words into icons.
There were a lot of considerations in terms of size, formatting and styling to take into account for the various needs of her new business.
Working together on the brand for a couple of months we developed a stunning logo which uses Tara’s signature product blockprint pattern and Eastern typography to get across the East meets West message.