Brand Guidelines Design for Outhouse UK Executive Virtual Assistants
Creating brand consistency, for Steph Middleton-Foster and the team at Outhouse UK, West Midlands.
Steph’s question: “I was in need of a branding overhaul to take our existing disjointed brand and bring it all together into something that was more professional and streamlined, but that still retained some of our quirky characteristics and charm. Being a busy business owner, I wanted somebody who could quickly understand what I needed and could work with relatively little direction.”
Steph’s thoughts: “We’ve loved working with Helen and her team who have gone above and beyond the call of duty to ensure that we got exactly the result we were looking for. Her knowledge of what works and doesn’t work in terms of designing a future proof brand that will work hard for us is exceptional and the energetic, passionate communication we’ve had from them made the whole process fun and enjoyable.” Steph Middleton-Foster
What we did: One Line provided knowledgeable and proactive advice to help Steph get the most out of the resources Outhouse UK had begun to develop.
As the brand was established we retained elements from the current branding namely the orange colour and added to this a complimenting colour scheme which offers Outhouse a wider palette to choose from for marketing communications.
Building the logo design involved building on the recognisable key iconography in the previous logo and refining this into a sleeker look. Combining icon within the typography gave Outhouse a comprehensive set of brand tools including an icon, wordmark and supergraphic. Each one works as a stand-alone as well as in tandem with the others to retain brand recognition throughout all communications.
Key services: brand guidelines, logo design, website icons.
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