Inma’s question: “After nearly a year my readership has grown and my blog looked very amateur so I decided to invest in a template. I don’t hate it and it has done a wonderful job for the past year, but because it was an off the shelf template, it gave me no flexibility and made my blog blend in with the rest of blogs instead of making it stand out, which is what I want out of this project…”
Inma’s thoughts: “I couldn’t be happier. I love the work we did finding a colour palette that ties it all together.
What I love the most about it is that it has really helped me to find photography that is right for my brand. Even if I am using some stock photography I can now identify what feels right and what
doesn’t. It has given me so much freedom to experiment and with the help of my brand guidelines I can make sure that it still looks authentic.” Inma Andres
What we did: Creating the Sunshine + Glow branded look and feel for Inma Andres, we began by asking a lot of questions. We wanted to really delve into the persona and character of the brand in order to present visuals that would connect with Sunshine + Glow’s audiences on a human level.
You can watch a 20-minute video of the process Inma went through in order to create a brand persona here.
It was vital for Sunshine + Glows brand that we understood the end-goal and what Inma wanted to achieve with and for the brand. In doing so we were able to provide tools for all the touch-points the brand audience would come across: typography, colour and image.
The result was a workable set of resources and guidelines which truly enable Inma to self-manage her brand and build it consistently both in terms of visuals and tone of voice.