Inma’s thoughts: “I couldn’t be happier. I love the work we did finding a colour palette that ties it all together.
What I love the most about it is that it has really helped me to find photography that is right for my brand. Even if I am using some stock photography I can now identify what feels right and what
doesn’t. It has given me so much freedom to experiment and with the help of my brand guidelines I can make sure that it still looks authentic.” Inma Andres
What we did: Creating the Sunshine + Glow branded look and feel for Inma Andres, we began by asking a lot of questions. We wanted to really delve into the persona and character of the brand in order to present visuals that would connect with Sunshine + Glow’s audiences on a human level.
You can watch a 20-minute video of the process Inma went through in order to create a brand persona here.
It was vital for Sunshine + Glows brand that we understood the end-goal and what Inma wanted to achieve with and for the brand. In doing so we were able to provide tools for all the touch-points the brand audience would come across: typography, colour and image.
The result was a workable set of resources and guidelines which truly enable Inma to self-manage her brand and build it consistently both in terms of visuals and tone of voice.
Key services: brand guidelines, logo design, brand strategy.
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