Launching a sub-brand with professional branding and marketing services.
NECS question: “North East Counselling Services is growing and we’d like a logo and brand for one of the services ‘NECS Works’ that will help us to create marketing materials in-house.”
NECS thoughts: “One Line, really helped us to design and build a brand for our new project NECS Works. Helen and the team really understood our ethos and passion and helped to translate this into a design we loved. Helen is really easy to work, envisages what you want to achieve and provides a fantastic design to back that up. We would recommend One Line, particularly to other organisations that have a social ethos.” Leon Howe, Director, North East Counselling Services CIC (NECS Works)
What we did: Harnessing the credibility associated with the overarching NECS brand we created a new sub-brand logo design that took elements from the main brand and added a splash of typographic uniqueness in order to provide NECS Works with a logo that worked. Once the logo was in place we guided the team at NECS on how to use it to best effect. Our brand guidelines included logo use, colour system, typography system and templates for social media and powerpoint presentations.
Empowering the team with this toolkit and providing regular consultation means they can go forward and produce basic marketing materials quickly, efficiently and consistently.
Key services: logo design, brand identity guidelines, templates, design consultation.
Even better: NECS Works are making work place happiness a priority!