The challenge: “I am looking for a logo design. I want to be seen as the expert in change communications and know that having a brand that looks good and functions consistently across all of my marketing platforms will help potential customers to see I am credible and professional. Can you help?” Julie, at The Comms Guide
Client feedback: “I’ve been using my crib sheet loads. It saved me so much time when building The Comms Guide website, creating a Pinterest account and tweaking my social media headers.” Julie Sykes
What we did: A simple and straightforward logo design project like this one involved having a chat with Julie about the kind of message she wanted her brand to communicate and who her target audience was. We then created 2-3 logo concepts for Julie to choose from and refined these concepts into a final design based on Julie’s feedback.
With the logo design approved we helped Julie to select a colour scheme and set of fonts that would sit comfortably alongside her logo and give her simple tools to ensure her brand looked consistent when she began to create marketing materials herself.
Further to this, we provided Julie with a consultancy service, giving cues and guidance on how to apply her logo design to social media graphics such as banners for Facebook, Linked In, Pinterest and Twitter.
Even better: The Comms Guide — communicate change better
How it looks:
Key services: logo design, design consultancy.
A simple logo can really come into its own with a professional touch