WFTO’s thoughts: “Helen has guided us to the next level of WFTO branding, one that better reflects our values and mission in our visual identity. She had the professional experience and creativity we needed and was always supportive through our periods of internal discussions and decision-making. We are very happy to have worked with One Line and will surely come back to them in the future (actually we already have).” Natália Leal, Chief Executive WFTO
What we did: As the WFTO’s design consultant we are currently working on strategies and ideas for enhancing their overall brand image.
Work has included brand new professional design concepts for notable events in the Fair Trade calendar including those shown here for the 14th WFTO Biennial Conference in Delhi.
The process involves us researching the event demographic and marketing channels in order to design an event concept in the form hero graphic and style guide. The style guide instructs WFTO’s internal team how to use the concept work in their materials. For example, they design their website in-house, therefore, we offered consultancy and templates which their marketing manager, web developer and printer can take on board to enable them to produce the event materials. This process helps to empower WFTO’s in-house communication team and their members with new creative skills.
Key services: design concepts, hero graphics, conference graphics, style guides, animated videos.
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Conference graphics for the 14th World Fair Trade Organization Biennial Conference in Delhi, India. Work included an animated promotional video (above) for social media, event graphics, printed conference programme and a style guide for their in-house team to develop work from.
The Conference Design Hero Graphic
Event Design Materials
Event Brochure Programme
Event Experience
