Eye-catching logo for the team at Design Your Own Future, Sunderland.
Charlotte’s question: “I’m working with a local group of 16-24 year olds who want to help this age range access employment opportunities. They’re looking for a logo which will help them portray a professional image on their facebook marketing pages.”
What we did: Taking the basics of what the team at DYOF had created I worked on a revised colour way and typography.
I chose a more unique shade of orange for the logo which was dynamic and communicated the motivational nature of the brand but which was far from a standard orange, enabling DYOF with their own Pantone swatch.
The typography I designed implemented the use of a single font family using weights and optic alignment in order to create hierarchy and impact.
Key services: logo design, colour scheme, typography.