Sabeena’s question: “I’ve been meaning to write to you for sometime now, but somehow personal commitments have prevented me from doing so.
Sabeena’s thoughts: “I truly appreciate your exceptional work ethic, passion for fair trade and dedication to support me in the UAE.”
Sabeena Ahmed
What we did: What didn’t we do! This project has been one of our biggest to date. We are very proud to have been able to help fair trade warrior Sabeena Ahmed present her fair trade products professionally to markets in Dubai and provide guidance on how she can engage audiences across the world with her fair trade campaigns.
We started off by looking at the current branding and eCommerce site and focused on streamlining the look and feel of both, in order to appeal to target audiences.
First, we delved into the brand persona and story, refreshing the logo design to suit. We built the look and feel around the logo with additional custom icons and infographics for key brand messages.
Once the brand guidelines were in place we helped Sabeena come up with themes for her product photography and a style guide for the photographer to use as inspiration to ensure the photography was on brand.
Next, we took these elements and built them into this functional and gorgeous eCommerce online store. The site seamlessly retails product and acts as a point of contact for Sabeena’s blog campaigns.
We’re currently supporting Sabeena with tutorials and strategies so she can self-manage her site and the all important brand marketing that will be needed to get it noticed on a regular basis.
Already Sabeena has been interviewed for 2 major ethical news features and her new site was listed in the Top 10 easy ways to make a difference in Dubai.
Key services: brand identity, eCommerce website design, creative brand strategy, content marketing support.
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