Exclusive product development consultation and design for Fair Go Trading, Australia.
Bob’s question: “We’re looking to expand our range of fair trade home and gift products. With your experience developing trend led lifestyle collections for the UK market it would be great if you could help us with new designs.”
Bob’s thoughts: “Helen’s designs gave us the option to move forward on products for the fair trade gift market in and she produced several catalogues we are using. Helen’s access to suppliers as well her understanding of design and market trends provided us with flexibility – it allowed us to complete various project needs, which we would not have been able to achieve if not for Helen’s skill set.” Bob Roberts
What we did: Whilst volunteering with World Fair Trade producer organisations in Asia Bob at Fair Go Trading commissioned me to design an exclusive range of homewares.
We kicked off with two different pattern designs. My designs were then hand painted by artisans and Noah’s Ark, India onto handy storage tins. Creating these designs empowered the producers with trend led designs. The design is modern but the technique is an traditional Indian painting technique and therefore the product preserves the heritage skills of Indian artist whilst meeting the needs of the modern market.
Following the success of these ranges I then worked on a seaside design and helped Bob to source a whole range of artisan products from various fair traders in India and Nepal.
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