Eve’s question: Eve was starting her ethical jewellery brand and needed some help creating imagery for the website banners, defining a brand message that could be used as a strapline and sourcing ethical packaging that would ensure the ethical brand message was consistent across her brand media and product promotions.
Eve’s thoughts: “I have really enjoyed this whole process and I’m confident we will have great shots and lovely ethical packaging.”
What we did: Eve was an absolute joy to work with. With a background in PR and Marketing she was in the process of setting up a new ethical jewellery brand when she found us online.
She had received a logo design from another agency and was working with a large web development company in Ireland on her online shop.
Eve wanted a personalised touch when it came to her requirements for photography for the website, a strapline and packaging design. She wanted the brand to be consistent and launch her range as quickly as possible.
Defining the strapline and the style guide for the photography shoot was the first task. We then commissioned a local photographer and model for Eve and had a great few days creatively working together at a Mayfield Studios in Newcastle where we dressed and created the looks for web banner hero images.
The images were taken in to photoshop and branded up with backdrops that connected with the brand elements Eve wanted to include.
Once the web banners were complete and the developers could do their bit we then moved on to the packaging project. This involved helping Eve through the process of sourcing and shipping fair trade jewellery boxes from one of our WFTO members in Nepal.
At first Eve suggested just sending her brief to the suppliers and we thought that was great as it meant more direct fair trade. However Eve found the process quite slow and there was a lot of to and fro due to misunderstanding of the specifications.
Given our experience developing new bespoke products with fair trade artisans we empathised and stepped in to provide visual specifications. With the dimensions of the packaging drawn up and the graphic placements of the logos worked out we enabled Eve to get exactly what she wanted without having to keep re-sampling which would have been costly.
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