From the farm to the gourmet deli for William at Gathered In, Norfolk
William’s question: “We are a small farming business and want to make the move from selling on farmers markets to stocking delicatessens and boutique grocery stores. We have lots of ideas but don’t know where to start with branding.”
William’s thoughts: “We are a small start up and need some help feeling our way into the market. Helen worked hard at understanding our vision for what the product should look like on the shelf. We are very happy with the work produced and the designer client relationship. Our buyers say our product is now outselling top name brands!” William Stewart, Gathered In
What we did: It was a wonderful result to discover the label design helped this new product outsell top name brands.
I started with a brief brand discovery Q&A to discuss how many products needed label designs, what sizes, how they were going to be printed and what legal requirements had to be taken into account.
I then got creative with three different design options from which William was able to choose the one which resonated best with his customers and his ideas for the future of the company.
Together we decided that keeping the design quite abstract with a hint of the harvest about it would allow the brand to grow with flexibility. Colour was the key differentiator with carefully selected combinations of colours for each label, each one connected with the taste of its yummy content.
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