Tyneside’s Mother and Daughter team launch plastic-free brand Buy The Kilo
The challenge: “My mum and I want to set up a plastic-free bulk food shop. The branding is so important and we want to work with a North East designer. We have a brand name and can come to a meeting with some imagery/mood board together with a brief so to speak of what we are looking for. Could we book a meeting?”
Client feedback: “We are so delighted with our branding. It not only represents the aesthetic look we were after but has a strong subliminal message that ties in perfectly with the nature of business and our message. Trudi and Helen were patient with us right at the end as we finalised our decision on which route to go down. Great women to work with and highly recommend.” Rachael and Jaqui at Buy the Kilo
What we did: Our design team has created stylish branding, signage and a loyalty card for Tynemouth’s newest kids on the entrepreneurial block. Founded by mother and daughter team Jacqueline and Rachael Sewell, Buy the Kilo (BTK) are sure to be known for their no-nonsense approach to providing high quality affordable wholesale bulk food, books and toiletries to the local area with no unnecessary plastic packaging.
BTK will also act as a hub where the local community can get together and share knowledge and inspiration themed around the environment. The brand we developed reflected the owners’ ideal of a beautiful, tasteful space where customers will feel welcome and a part of something important.
The logo is clean and simple with the letters B Y O, (which stand for ‘Bring Your Own’) each indicated with a single dot. This represents the fact that customers are encouraged to bring their own containers and bags in order to reduce waste.
A useful BYO mark was developed which is not intended to replace the logo. It’s for use selectively when the logo itself would be too small to be legible. Examples include favicons, social media avatars or loyalty card stamps.
Even better: Affordable products that allow people to genuinely change their purchasing behaviour and therefore positively help the environment.