BTK will also act as a hub where the local community can get together and share knowledge and inspiration themed around the environment. The brand we developed reflected the owners’ ideal of a beautiful, tasteful space where customers will feel welcome and a part of something important.
The logo is clean and simple with the letters B Y O, (which stand for ‘Bring Your Own’) each indicated with a single dot. This represents the fact that customers are encouraged to bring their own containers and bags in order to reduce waste.
A useful BYO mark was developed which is not intended to replace the logo. It’s for use selectively when the logo itself would be too small to be legible. Examples include favicons, social media avatars or loyalty card stamps.