National Voices’ thoughts: “We now have a professional and coherent brand that enhances our work and helps us to connect with our audiences. The new visual identity matches our aim of being perceived as Pragmatic, Authoritative, Challenging, and collaborative. It has only been live for a matter of days, but already we have received lots of praise from National Voices Trustees, members, and communications professionals from across the sector.”
Andrew McCracken, Head of Communications
What we did:
It’s going to sound like we’re gushing here but we have loved working with National Voices! Their communications team have been invaluable to our working progress. Meeting with Andrew & Holly in London we went through the current issues National Voices were facing as a result of a weak brand identity design. We discussed the brand messages, visual likes and dislikes and the target audience.
Back in the studio we put together a selection of logo ideas which were then revised and refined over the coming weeks into a final design.
On approval of the logo design we continued to consult with Holly and Andrew to prepare a comprehensive set of brand guidelines. The guidelines have enabled National Voices to use the brand to best effect. Taking on board our instruction and consultation they have coherently applied the brand identity design to their website, reports and social media. We feel a bit like a proud Mum seeing this brand come to life for the team at National Voices!
Key services: brand identity design – brand guidelines, logo design, icon design, typography.
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Thoughts from National Voices’ social media network:
“Helen is a creativity machine! Within a matter of days of agreeing to work together she sent over numerous different designs and sketches that really helped us to hone in on a preferred look. The process for deciding on a new logo was not only straightforward, it was enjoyable!
It was incredibly easy to strike up a good working relationship with Helen. We were dealing with the personal aesthetic preferences of multiple people, and Helen’s understanding and patience was invaluable to the project.” Andrew McCracken, Head of Communications
It was incredibly easy to strike up a good working relationship with Helen. We were dealing with the personal aesthetic preferences of multiple people, and Helen’s understanding and patience was invaluable to the project.” Andrew McCracken, Head of Communications
