Transforming the lawscape: establishing a strong and meaningful logo and brand identity for an innovative legal practice.
New Economy Law’s question: “I want to use my experience to create an innovative legal practice, New Economy Law. I want NEL to lay a foundation stone for a way of practising law that can serve to regenerate land, ecosystems, society, politics and the imaginative, social, cultural and spiritual capacities of people. Can you help me in creating a logo and brand identity that reflects this purpose?”
NEL’s thoughts: “When I came to One Line Studio through a recommendation from a colleague, what I felt I wanted was a logo to go with my website. However, the team at One Line gave me much more than that. They gave me encouragement to delve deep into the service I wanted to offer through New Economy Law and, importantly, think about the audience I wanted to speak to. They helped me build my ideas into a brand identity that I feel very happy with and I would have no hesitation in recommending OneLine Studio to anyone who wants to go on a creative adventure with their own brand identity.” Mothiur Rahman, Founder New Economy Law
What we did: It didn’t take us long to feel enlightened and inspired after talking to Mothiur at New Economy Law and hearing his ambitions to change the way people approach law and the ‘lawscape’. After establishing New Economy Law’s brand persona and strategy, we took Mothiur’s idea of a “foundation stone for a way of practising law” and made it visual, creating a logo that encapsulated this image.
To go with this mark, we developed a full brand toolkit for NEL composed of a striking typography system, a diverse and dynamic colour palette and an on brand photography guide. As well as creating a clear set of brand guidelines, we applied the brand toolkit to flyers, powerpoint presentations, business cards, letterheads and social media profiles to help NEL truly lay down their brand’s foundation stone.