Social Media Campaign, World Fair Trade Organization
Bringing the world of fair trade together for the second year in a row.
The challenge: “The World Fair Trade Day 2018 social media campaign centres on the message ‘I Live Fair’. We’d like a media kit of designs, in 3 different languages, that our members can use with their own photographs to promote the campaign online and at their events.”
Client feedback: “One Line had the professional experience and creativity we needed and was always supportive through our periods of internal discussions and decision-making. We are very happy to have worked with One Line and will surely come back to them in the future (actually we already have).” Natália Leal, Chief Executive WFTO
What we did: World Fair Trade Day is an inspiring day in the fair trade calendar. With this social media campaign, we wanted to make it easy, fun and creative for some 300 members of the WFTO to promote their global events.
The work consisted of a media kit which included ready to use graphics plus social media overlays and templates to which members could add their own photographs using apps like Twibbon. Members were able to use the media kit to share the story of World Fair Trade Day with their social media audiences and their local networks alike.
The campaign was a great success with the Live Fair Photo Challenge being especially popular.
Even better: The WFTO guarantees fair trade principles for communities across the globe.
How it looks:
Are you looking to launch a new campaign? We can get you started with a simple toolkit like this one so you’re brand launch ready!