Social Media Campaign for World Fair Trade Day 2017
Bringing the world of fair trade together with this social media campaign.
WFTO’s question: “The World Fair Trade Day 2017 social media campaign centres on the message Agent For Change. We’d like a media kit of designs our members can use with their own photographs to promote the campaign online and at their events.”
WFTO’s thoughts: “One Line had the professional experience and creativity we needed and was always supportive through our periods of internal discussions and decision-making. We are very happy to have worked with One Line and will surely come back to them in the future (actually we already have).” Natália Leal, Chief Executive WFTO
What we did: World Fair Trade Day is an inspiring day in the fair trade calendar. With this social media campaign, we wanted to make it easy, fun and creative for some 300 members of the WFTO to promote their global events.
The work consisted of a media kit which included ready to use graphics plus social media overlays and templates to which members could add their own photographs using apps like Twibbon. Members were able to use the media kit to share the story of World Fair Trade Day with their social media audiences and their local networks alike.
The campaign was a great success with the #agentforchange badge logo design being especially popular.
Key services: design concepts, badge design, logo design, social media campaign templates, Twibbon, PNG overlays, Facebook graphics, Twitter graphics, Instagram templates.
Even better: The World Fair Trade Organization is the future of guaranteed Fair Trade.