A water wellness brand to THRIVVE in.
The challenge: “I’m the founder of a start-up looking for help with early-stage branding, just enough to help bring our identity to life, and build a look and feel foundation to support our crowd-funding campaign later this year.
What we did:
The team at One Line Design has created a captivating logo identity and brand system for London based water wellness tech startup Thrivve.
Thrivve is a water bottle and app that will make it easier for you to drink well and waste less. Using typographic language we developed a logo design that echoes expressive values of the brand and the flowing patterns which occur when water moves.
Holistic wellness is not something which is achieved by sitting still. As well as the logo identity Thrivve had an immediate need to be present and dynamic on social media. We supported their activities by crafting colour pallets, a master gradient for use as a supporting device which gives a sense of fluidity and movement. A beautiful dewdrop shape inspired our approach to a photography system which could be owned by the brand and finally, simple systems for Facebook, Twitter, Instagram and a Squarespace website design were rolled out.
Swiftly the brand came to life, empowering Cerise at Thrivve with the resources to present her business professionally and with confidence.
How it looks:
