What do you do when you’re not getting the kind of awareness for your cause you know it deserves? Get out on the streets campaigning? Take part in events? Run a campaign? Yes, all of the above.
But what does the message you’re taking out there look like? What first impression is it creating? If it’s not one that excites, impresses and resonates with your audiences are you doomed to fail?
This article by Robert Gray inspired us to tell you a little bit more about why NOT re-branding your charity could be costing you more than investing in a re-brand. The stats show that this is true inside and out of an organisation – recent NCH research revealed that in a study of 6,000 members of staff, 85% agreed that branding was important.
What we’ll cover in this article:
1. Why re-branding is useful.
2. Three examples of great re-brands.
3. Re-branding mistakes and how to avoid them.