Is It Possible to Run A Successful Charity Without the Help of the Internet In 2017?
What is it that persuades you to become involved with a charity? For most people, it’s not the thought of a charity representative approaching them on the street. Not only might you not want to talk to them (for any reason at all, you’re having a bad day, you’re running late, you’ve only just got the grizzly toddler in your pushchair to sleep, the list really is endless), but the real issue here is that the pressure to sign up to something on the spot can be extremely off-putting. It’s certainly something that can leave a sour taste in the mouths of otherwise would-be supporters.
In 2017, the Internet offers a real alternative for charities keen to reach people, and packs just as much humanising potential as a smiling face on the street, but engages audiences in a distinctly different way: