‘Each year women’s charities receive 75% less funding than charities for animals.’ Presented with this unnerving statistic during our design brief meeting with the Head of Fundraising at Leeds Women's Aid we were driven to want to help right some wrongs. Leeds Women's Aid is an independent charity, formed in 1972, providing services to women...
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Brandspirations: Great examples of ethical content & brand marketing.
At One Line Studio, we love to be inspired by ethical content and brand marketing, and we’re always looking for great examples of this to share with you. Here’s some of our favourites… 1. Random House Well-known for Penguin books, publishing company Random House has established an likeable and homey brand persona online through highly...
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Steps to making brand marketing work for you.
Be Multi-awesome to make your brand marketing communications work hard for you. I get a bit concerned when I hear the terms multi-anything banded about industries. My husband (that's a new thing and the first time I've said that in print by the way!), currently faces big changes in his career, as the multi-national corporate...
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Brandspirations – ethical packaging solutions
Brand inspirations - ethical packaging solutions. This week has mostly been spent looking into ethical packaging solutions on behalf of our newest client on board CarGo Seat. CarGo seat is a new innovation for a children's booster seat which meets the new regulations and solves that problem of having to hire expensive booster seats when you go...
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Ethical Design Company
What does it mean to me to be an Ethical Design Company? The terms ethical, fair and socially responsible are banded around quite a lot these days and sometimes it’s a concern to businesses who’ve been working in this way for many years that perhaps with everyone jumping on the band-wagon the true values could…
One Line Studio – Graphic Design Update
Trust you all been enjoyed the Summer and now the colder days are honing in I’m looking forward to staying snug in the studio with lots of exciting new graphic design packaging projects on the horizon • Over the Summer I’ve been working on projects with the very talented Clare Haxby a Singapore based artist…
Why White
Designers love white space. However, it often comes into question, why waste all that space you might say with a load of nothing? We get it, you want to get the most for your money so let’s fill the page with as much colour, as many pictures as humanly possibly – show it all off!…
Sainsbury’s Branding Matters
There’s been some talk in the business pages lately about Supermarkets struggling to keep their hold on the consumer markets. So graphic design agencies have stepped in to save the day! Graphic Design Agencies have been called in to bring their creative tactics to the war between the big 4. The big 4 are in…
Logo Design
Logo Design for Longmere Consultants Longmere Consultants and I met at a local business networking event run by Better Business Forum in Berwick Northumberland. John at Longmere wasn’t happy with their current logo which was simply a wordmark in a serif font which, “said nothing about the company”. After a consultation on what aspects of…
