Brandspirations – let’s not get distracted.
Brand inspirations – let’s not get distracted.
The studio is buzzing this week as we work on a website design for a Virtual Assistant agency who are based in the West Midlands, a new brand for a London based charity and continue to work on ethical packaging with CarGo Seat. As a result, this week the #Brandspirations are a little bit random. We’re waving several magic wands at once!
If you’d like to check out last weeks #brandspirations on ethical packaging please click here. Otherwise, read on and enjoy…
1. Top 50 Not-for-profit logos
Wondering who has time to look at 50 of anything? Gladly this week I was able to delve into this article which lists 50 of the best logos for non-profit organisations and charities. Whilst the article doesn’t go into much depth about what makes them good, there are great inspirations.
My personal favourites are Cancer Research whilst not necessarily an approach to logo design that hasn’t been done before, the way Cancer Research use the C as a super graphic and a very precise colour palette ensure they achieve recognition.
CoWorker, WWF use negative space very well. Whilst American Diabetes Assc., Conservational International, Design Museum Boston, National Museum Australia, Oxfam and Red are also personal favourites for their simple typographic led approach.
Image Source: Cancer Research
2. A little distraction
During the creative process, it is useful to take a little break every now and then. Sometimes we end up finding inspiration from the strangest things. And this one, well, it’s weirdly brilliant.
Img Source: Design Taxi
3. Colour it calm
Colour accounts for 50% of brand recognition so it always forms a large part of our brand research for clients.
This week whilst hunting down the perfect tone we came across these sweet treats. Ok, only designers might appreciate how giddy this made us!
Img Source: Hol_Fox at Creative Market