Can we discover the world’s most ethical bottle…
You may have seen the recent Lenor TV advert in which the brand has launched a new product line of limited edition scents and are using illustrations by fashion designer Giles Deacon to decorate the bottle. Lenor’s clever use of packaging connecting the value of “limited edition” through design has enabled them to add another ‘collectables’ dimension to their product.
As graphic designers, we love this creative concept but it got us thinking further about packaging in general and the messages it has the capacity to convey.
We began to wonder if there was such a thing as an ethical bottle, and if so, is there an option to marry packaging with ethical values? Having recently discovered a new and exciting invention in the Philippines regarding Fair Trade waterproof labelling, we decided to do some research into the world’s most ethical bottle – comparing big name brands and lesser-known ethical producers and measure them on a criteria out of 5 for their ethical approach to people, planet and consumer value.